Wednesday, December 3

Daily WHUFC News - New Sponsor

West Ham United and SBOBET
WHUFC.com
The club can confirm a new shirt-sponsorship agreement with SBOBET until the
end of next season
03.12.2008

West Ham United are pleased to announce a shirt-sponsorship agreement with
Isle of Man licensed and regulated SBOBET until the end of the 2009/10
season that will also mean increased exposure for the Bobby Moore Fund for
Cancer Research UK.

The partnership with the online sports bookmakers will see the SBOBET logo
worn by the first team - replacing the squad numbers used since 20 September
- and it will also be featured on all adult replica strips. The new-look kit
will be seen for the first time when West Ham United play Tottenham Hotspur
at the Boleyn Ground on Monday 8 December.

The lucrative deal - the terms of which are undisclosed - concludes a
detailed bidding process over the past ten weeks that saw the club meet with
several interested parties and hold extensive negotiations.

Bill Mummery, Isle of Man Executive Director for SBOBET, said: "We are
delighted to join West Ham United as Principal Sponsor in launching our UK
and European operations. Our key strength is in football - offering value,
content and service to a global audience and we are delighted to be given
the opportunity of working with such a prestigious club.

"We see great value in the sponsorship and strongly believe that this
partnership will provide both parties with unique opportunities to explore
new and exciting ways of working together. We are very impressed with the
professionalism of West Ham United, their strong relationship with the fans,
local community and of course the work of the Bobby Moore Fund and look
forward to supporting West Ham United with all of these groups."

West Ham United CEO Scott Duxbury said: "This is a great deal for West Ham
United and I am looking forward to a successful partnership with SBOBET.
Finding a new shirt sponsor usually takes up to six months but a lot of
effort and hard work has gone into this process. I would also like to thank
the fans for their understanding and patience during this time."

SBOBET was also an attractive option for West Ham United because of the
understanding shown towards the club's long-standing commitment to the Bobby
Moore Fund, which reached a new level last summer with the signing of a
formal three-year partnership.

The Bobby Moore Fund for Cancer Research UK (Registered Charity No. 1089464)
logo is to be carried on all kit worn by the club's academy sides as well as
on child replica strips. whufc.com will have full details as soon as
possible of how supporters with 2008/09 season home and away shirts will be
able to update them free of charge.

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